Back in the corporate heydays of GM, before the Detroit automaker went bust, the General would re-badge just about anything it could get its hands on if it were to make a fast buck without breaking a sweat.
This lazy corporate mentality was not only limited to GM’s American products but it spread throughout the entire company. Saab and even Subaru were subjected to this crude process, which was mostly limited to swapping badges and grilles.
When GM controlled the fate of Saab and held a 20 percent share of Subaru, the Detroit company's executive gurus came up with the bright idea of re-badging Subaru models as higher-end Saabs and selling them for a premium.
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