Daimler Puts a Third Option on the Table: Turn Maybach into a Sub-Brand for Mercedes

The future of the ailing Maybach brand will be decided, according to reports, until the end of July. Up until now, the German firm’s parent company, Daimler, was faced with two options: either axe the brand entirely, or work with another carmaker, preferably Aston Martin, to share the development and manufacturing costs to the successors of to its not-so-well received uber-sedans.

Now, according to Automotive News, it seems that a third option is on the table: that Maybach will become a sub-brand of Mercedes-Benz.

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Mercedes-Benz’s Parent Company Nearing a Decision on the Fate of Maybach

It’s no secret that for quite some time now, Mercedes-Benz’s parent company Daimler has just about had it with Maybach and is looking to either shut down the über luxury car brand and call it a day or partner up with British sports carmaker Aston Martin on the development of a new model.

According to a report from Autoweek, the time has come for the German carmaker to make a final decision with the fate of Maybach to be decided by July 1. At a recent press event in Stuttgart, Daimler CEO Dieter Zetsche told journalist that "there is a higher likelihood to come to a positive decision" for Maybach if the company can find a partner. Up until now, the only automaker that has showed interest in working with Daimler on Maybach is Aston Martin.

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