Double Standards, or how (Not) to Sell Cars to Women

In the 1950s, products for women were no doubt designed and marketed by men. Take for example the 1955 Dodge Le Femme, a truly absurd car (by today’s standards) that came with a matching purse, raincoat and umbrella as well as a bright pint interior with rose-patterned trim.

It’s the equivalent of offering a car today with a…tampon dispenser in the glovebox.

Across the pond there was the Daimler 104 Ladies’ Model with electric windows, a simplified gear change (no, I did not make that up), an umbrella and a vanity case under the dashboard.

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2012 Toyota Yaris: New Gallery with 86 Photos and UK Pricing

Toyota today announced prices for its next generation Yaris hatchback in Europe including the UK where the supermini is available for order now with first customer deliveries to take place in September.

The new Yaris is available in three- and five-door body styles with British buyers offered a choice of four grades (T2, TR, SR and T Spirit) and three engines including 1.0 and 1.33-litre petrol units and a 1.4-litre D-4D turbodiesel. On-the-road prices start from £11,700.

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New Toyota Yaris Wears a Sport Kit for its Australian Debut at the Melbourne Motor Show

After its world premiere in Japan last December as the Vitz, Toyota is gradually introducing the new generation of the Yaris in other markets around the world. Now, with the European version out of the way, it’s time for the Yaris to make its first appearance in Melbourne at this week’s 2011 Australian International Motor Show (AIMS).

Revealed in show car form, the Yaris is fitted with a TRD-like sports kit comprising of a honeycomb grille, a restyled front bumper with larger openings and a chrome trim around the lower grille, side skirts, chunky alloy wheels and a new rear bumper with a diffuser plus a roof spoiler.

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Toyota Europe Officially Presents 2012 Yaris, Sales Start this Summer

We first brought you news on the European version of third generation Yaris hatchback on Wednesday, but today, Toyota followed up with initial details on its VW Polo and Ford Fiesta rival.

Toyota’s newcomer in the European supermini segment will manufactured at the Japanese firm’s Valenciennes factory in France with sales to start before the end of this summer.

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All-new European Market 2012 Toyota Yaris Breaks Cover

Toyota has unveiled the European version of the new Yaris, its all-new supermini which will replace the model of the same name in the summer of 2011. The new Yaris is, quite predictably, based on the Yaris HSD Hybrid prototype that we saw last March in Geneva.

It adopts Toyota’s new design language, with more angular headlights and more prominent creases in the body, although the general shape does not stray too much from the previous generation model.

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